Hasbro CEO Chris Cocks Says D&D Crossovers Are Coming

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In a recent interview with entertainment news website GamesRadar+, Hasbro CEO Chris Cocks said that Dungeons & Dragons fans should “expect more crossovers inside of D&D”, with the game tapping into licenses for major pop culture IPs in the near future.

And while the news was met with some skepticism by fans, it’s not entirely a new concept, with former D&D Vice President Jess Lanzillo also discussing crossovers at length in a 2024 interview with ComicBook.com. With D&D recently switching to a more aggressive franchise model, however, it’s possible there may be more impetus to generate these types of products.

Cocks’ statement is also likely inspired by the massive success of Magic: The Gathering’s Universes Beyond, which has seen the trading card game release crossover sets for IPs like Fortnite, Warhammer 40K, Fallout, Teenage Mutant Ninja Turtles and Final Fantasy (the latter of which reportedly generated over $200 million in the first day of is release).

So, will we actually see a “Universes Beyond” for D&D? Below, we take a look at why it’s happening and which IPs will likely be on board.

Why D&D crossovers could actually be in the works?

The business logic is simple: Hasbro wants D&D to be a brand rather than just a game. And structurally, it’s flexible enough to work with just about any genre and setting. In fact, in his interview with GamesRadar+, Cocks notes: “I mean, we’ve had such a fantastic experience with [crossovers] with Magic: The Gathering. D&D is a fantastic play system that I think is very open-ended. You already have a fairly wide spectrum with things like Spelljammer to Curse of Strahd. So you already kind of have the DNA for it handled inside the system.”

Three specific franchises stand out as the most D&D-ready, two of which Hasbro has already called out as being potential candidates for RPG products:

D&D Harry Potter

In February 2026, Hasbro inked a lucrative deal to make the company the primary toy licensee for the world of Harry Potter and the upcoming Harry Potter HBO series. In a press release, they note: “Hasbro’s innovative team will bring the Harry Potter universe to life through a range of film and HBO Original series-inspired products featuring dolls, role play, action figures & collectibles, interactive plush, board games and more to be revealed later this year.”

Wizards of the Coast has already tested the waters here back in 2021 with Strixhaven: A Curriculum of Chaos. While it’s based on a Magic: The Gathering set of the same name, it’s most definitely an homage to Harry Potter. We’ve also seen a range of fan-made homebrew Harry Potter D&D 5E systems, including the popular Wands & Wizards system, so it’s likely there’s already an audience of existing players – not to mention new players WotC could pull into the D&D ecosystem.

D&D K-Pop Demon Hunters

In October 2025, Hasbro inked a lucrative deal for the toy license to the popular Netflix animated film K-Pop Demon Hunters. In a press release they note: “Netflix’s combined partnerships with Mattel and Hasbro will introduce a full portfolio of toys, collectibles, games, role-play products and more that will allow fans of all ages to drink up the characters, music, and world of the film in new and fun ways.”

Not surprisingly given the nature of the movie, we’ve already seen a number of K-Pop Demon Hunters inspired D&D 5E products, including Idols of the Neon Dark, which generated almost $200K funding on Kickstarter. Given that level of interest, it’s likely an official D&D K-Pop Demons Hunters product would do extremely well, potentially bringing in a number of new players to the game.

D&D Fourth Wing

The “Romantasy” literary sub-genre has become increasingly popular, thanks in large part to series like Rebecca Yarros’ Fourth Wing (also known as The Empyrean trilogy). The books have become a smash hit (and were even recently optioned as a TV series for Amazon Prime), so fan interest is definitely high. It also seems perfect as an RPG given that it’s all about 20-somethings attending an elite military college where they learn to ride dragons.

More importantly, Hasbro already has the license in place, and has released a number of games for it, including Fourth Wing versions of Monopoly, Monopoly Deal and Priorities. And while Hasbro hasn’t explicitly mentioned potential RPGs like they have with Harry Potter and K-Pop Demon Hunters, it wouldn’t be surprising to see a D&D product.

Final Thoughts

The idea of Dungeons & Dragons versions of pop culture franchises isn’t as far fetched as it might seem, with modern D&D crossovers with shows like Stranger Things and Rick & Morty, not to mention massive video game IPs like Minecraft and Fortnite.

Wizards of the Coast may already be stress testing the concept with the new Exodus TTRPG; which is a tie-in to an upcoming video game developed by Hasbro-owned studio Archetype Entertainment and is the first Wizards of the Coast RPG to be developed in decades that wasn’t Dungeons & Dragons.

And while a Universes Beyond version of D&D may be horrifying to some existing players, it may also be a potential draw to new players (something Wizards of the Coast is definitely interested in doing). Regardless, if Wizards of the Coast’s Chris Cocks is to be believed, D&D crossovers are something we’ll likely be seeing them sooner, rather than later.

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